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Looks more likely now doesn't it?
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Are Probiz the new Carnegie when it comes to sponsoring anything that moves?
The sport needs to be careful about who it takes on as its commercial partners - you lie down with dogs and you'll catch fleas.
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I'm very afraid that we're gonna see a Stanford happen to Rugby League.
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| Quote EHW="EHW"www.marketingweek.co.uk/3025666.article?cmpid=MWE01&cmptype=newsletter&email=true'"
Interesting piece, particularly the comment about expansion to 15 teams in 2012.
Somebody at Engage been let in on the RFL's planning and allowed the cat out of the bag? |
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Expansion to 15 teams?
Bag open, cat escaped?
EDIT - nice turn of phrase Mr Gilder.
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| Quote The move could lead to a new logo and marketing strategy, with changes set to be introduced by the start of the 2012 season.
The rethink has been timed to coincide with the unveiling of a new title sponsor, TV deal and expansion of the league to 15 teams.'"
? |
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24 million people watch live coverage and highlights across SKY and the BBC each season, putting Super League as the second most watched domestic league outside football.
www.loverugbyleague.com/news_542 ... onsor.html
Blue chip companys should be falling overthemselves for the sponsorship rights in that case? |
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24 million people watch live coverage and highlights across SKY and the BBC each season, putting Super League as the second most watched domestic league outside football.
www.loverugbyleague.com/news_542 ... onsor.html
Blue chip companys should be falling overthemselves for the sponsorship rights in that case? | |
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Stobart Super League?
How does that sound?
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| Nov 2004 | 20 years | |
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But you have all failed to see the positive from this.
"because sport no longer fits with its strategy of targeting the over 50s market."
Which means RL is now a younger fresher sport in the terms of marketing.
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| Jun 2003 | 22 years | |
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| Mar 2025 | Oct 2024 | LINK |
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| It's gonna be BUPA.
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